This module aims to offer you the chance to delve into and evaluate various contemporary marketing issues. Examples include artificial intelligence (AI), virtual reality (VR), transformational marketing, data-driven marketing, influence, user-generated content, visual search and privacy ethics on social media.
Enquiry-based learning methods will be employed to investigate these issues, emphasising how marketing teams can enhance organisational understanding, futureproofing and innovation absorption. Additionally, the module will foster independent research and study skills to cultivate independent learning and critical thinking abilities.
Assessment:
3,000-word report
