This 45-credit module develops your skills as an independent researcher.
This module is an introduction to applied research methods in business in English. It aims to develop your awareness of challenges and issues faced when conducting business-based research, with a particular focus on market research.
Throughout the module real research projects are used as practical examples. By the end of the module, you will have sufficient general and practical knowledge to be ready to confidently study and evaluate research-based knowledge and undertake your own research at postgraduate level.
