The module looks at the role of marketing in strategy and how marketing contributes to organisational success. It will provide you with a detailed knowledge of theoretical and practical perspectives of marketing strategy in order to develop an appropriate strategic marketing plan.
You will use a range of different contemporary information sources and strategic marketing theory to make informed decisions and to develop your ability to think critically about marketing scenarios. We will examine the core strategic considerations when operating in a contemporary global environment.
Assessment:
Poster
Marketing Plan
